FIX

FIX: A Swedish Tobacco-Free Nicotine Pouch Brand by Habit Factory

FIX is a tobaccofree nicotine pouch brand introduced in 2023 by Habit Factory AB, a Stockholm-based manufacturer specializing in all-white pouch lines. Operating under Habit Factory’s established corporate structure, FIX benefits from inhouse research and development, ISO-standard production, and state-of-the-art facilities in Sweden. Despite being marketed as its own brand, FIX is not an independent company; it functions within Habit Factory’s portfolio alongside other pouch brands like Klint and targets both domestic and international markets. 

FIX’s corporate operations are embedded within Habit Factory’s integrated manufacturing ecosystem, including supply chain management and flavor innovation. Marketing and distribution leverage distributor partnerships and online retailers across Europe and beyond, rather than consumer-direct channels. FIX’s positioning as a bold, flavor-forward pouch brand aligns with Habit Factory’s strategic goal of expanding its whitelabel offerings without launching a separate entity. The brand's corporate footprint includes trademark registrations, reseller agreements, and backed factory certifications under Swedish regulatory oversight.