Founded in 2015 in Los Angeles, California, Juice Roll Upz is a U.S.-based e-liquid company specializing in delivering dessert- and candy-inspired vape juices that evoke nostalgic childhood flavors. The brand emphasizes quality and consistency, producing both freebase and nicotine salt blends in an ISO-certified facility with child-safe caps, crafted from premium U.S. kosher ingredients. They’ve built distribution via online vape shops and wholesale platforms, offering 30–100 mL bottles in strengths ranging from 0 to 50 mg to meet diverse adult vaper preferences.
The company values safety and regulatory compliance, although a 2021 FDA warning letter highlighted missing premarket tobacco authorizations for some products—a sign of Juice Roll Upz’s ambitious growth within regulatory frameworks. With a broad flavor portfolio including watermelon punch, blue cotton candy, strawberry, and carnival-themed blends—and expansions into nic salts and TFN lines—Juice Roll Upz demonstrates adaptability and market responsiveness, maintaining its brand identity rooted in candy-centered flavor innovation.
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