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The Lab

The Lab Latest Products

Explore an array of premium vaping products meticulously curated by The Lab, a renowned name in the industry. With a commitment to innovation and quality, The Lab offers a diverse range of devices and accessories tailored to elevate your vaping journey.

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the lab nicotine pouches in full view
The Lab Snus
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The LAB: A Modern Swedish Snus Brand by Swedish Match

The LAB is a premium snus brand developed and manufactured by Swedish Match AB, one of Sweden’s leading smokeless tobacco companies. Introduced in 2009, The LAB was created as a more modern, discreet alternative to traditional snus, focusing on slim portion formats and low-drip pouch technology. Operated entirely within the Swedish Match corporate structure, The LAB benefits from in-house research, production, regulatory compliance, and quality control based in Sweden.

The brand is part of Swedish Match’s broader snus portfolio, which includes General, Ettan, and Kronan. It has been distributed primarily in Nordic countries and select international markets through Swedish Match’s retail and e-commerce networks. With varieties numbered for strength and format (e.g., LAB 01, LAB 05, LAB 07), The LAB reflects the company’s innovation strategy while maintaining full regulatory alignment within EU and Swedish tobacco product frameworks.

  • Developed and owned by Swedish Match AB, launched in 2009
  • Produced in-house with ISO-certified quality and compliance standards
  • Focuses on slim, low-drip snus portions for modern consumers
  • Distributed through Swedish Match’s international retail and online channels

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the lab nicotine pouches in full viewThe Lab Snus

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