ZILLA is a branded line of disposable vape devices produced using private-label and OEM models in Shenzhen, China. The company itself does not appear to be separately incorporated; ZILLA operates as a label applied by vape manufacturers who provide turnkey production, design customization, and packaging services. The branding and marketing of ZILLA-branded products are managed by independent distributors and wholesalers—evident through listings like the “Kong by Zilla” device offered by Fatty Fog, Vape Society Supply, and others.
Rather than selling directly under a corporate storefront, ZILLA grows through B2B channels and e-commerce platforms. Its business model leverages distributor-led branding, social media outreach, and wholesale partnerships in North America and Europe. With a focus on packaging flexibility for regional wholesalers, ZILLA operates via importer registrations and reseller trademarks. The brand exemplifies the OEM-to-retail model: fully reliant on private-label manufacturing and distributor-driven marketing instead of formal corporate infrastructure.
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